Privacy Policy
Effective Date: 01.01.2025
Vital Life Physical Therapy (“Company,” “we,” “us,” or “our”) operates the website https://vitallife-pt.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect information that applies to your use of the Site and our services.
1. Information We Collect
We collect information from and about you when you visit our Site, contact us, inquire about services, or request educational materials. The types of information we collect fall into three categories:
A. Personal Identifiable Information (PII)
This is information you voluntarily provide to us, often through forms on the Site (e.g., “Request a Discovery Visit,” “Contact Us,” or “Download EBOOK”). This may include:
Contact Information: Name, email address, mailing address, and phone number.
Inquiry Information: Details you provide about your health concerns, symptoms, or reasons for seeking physical therapy, which may constitute sensitive personal or health information.
B. Usage Data and Tracking Information
When you access the Site, we automatically collect certain information sent to us by your computer, mobile device, or other access device. This may include:
Device and Browser Information: IP address, operating system, browser type, device identifiers.
Activity Data: Pages viewed, the time spent on pages, links clicked, referring URL, and the date/time of your visit.
Cookies and Tracking: We use cookies, web beacons, and similar technologies to track activity on our Site and hold certain information (see Section 5 below).
C. Protected Health Information (PHI)
As a healthcare provider, when you become a patient, we collect and maintain Protected Health Information (PHI) as defined by HIPAA. This information includes medical history, diagnosis, treatment plans, and billing records. The handling of PHI is governed primarily by our Notice of Privacy Practices (NPP), which is separate from this general website policy.
2. How We Use Your Information
We use the information we collect for the following purposes:
To Provide Services: To respond to your inquiries, schedule appointments, and provide information about physical therapy services.
Communication: To send you administrative notices, updates, and confirmations related to your use of the Site or services.
Marketing: To send you promotional materials, newsletters, and educational content (like the EBOOK) if you have opted-in to receive them.
Improvement: To monitor and analyze trends, usage, and activities in connection with the Site to improve user experience and service offerings.
Legal Compliance: To comply with legal obligations, including maintaining records necessary for regulatory bodies and protecting our legal rights.
3. Disclosure of Your Information
We do not sell your personal information. We may disclose your information in the following circumstances:
Service Providers: We may share information with third-party service providers who perform functions on our behalf, such as website hosting, email delivery, appointment scheduling software, and analytics services. These parties are contractually obligated to protect your information.
Business Transfers: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
Legal Requirements: We may disclose your information if required to do so by law or in the good-faith belief that such action is necessary to comply with legal processes, protect our rights or property, or ensure public safety.
With Your Consent: We may share information with third parties when we have your explicit consent to do so.
4. Protected Health Information (HIPAA)
The confidentiality of your medical information is paramount. As a licensed physical therapy practice, we are a HIPAA Covered Entity.
This website Privacy Policy covers the information collected through our website.
The use and disclosure of your medical records and other PHI collected during the provision of healthcare services is governed by our Notice of Privacy Practices (NPP), which you will receive upon becoming a patient.
The NPP describes in detail how PHI may be used for treatment, payment, and healthcare operations, and it outlines your rights regarding your medical information.
5. Cookies and Tracking Technologies
We use “cookies” and similar tracking technologies to track activity on our Site and store certain information.
Cookies: Small data files stored on your device that help us remember you and your preferences.
Purpose: We use cookies for essential site functions, performance analysis, and targeting advertising (if any).
Your Choices: You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.
6. Your Data Rights and Choices
You have the following rights regarding the information we hold about you:
Marketing Communications: You can opt out of receiving promotional emails from us by following the unsubscribe link provided in those emails. Even if you opt out of marketing emails, we may still send you non-promotional communications, such as service-related emails.
Access and Correction: You have the right to request access to the personal data we hold about you and request corrections to any inaccuracies. Requests for access to medical records (PHI) must be made in accordance with our Notice of Privacy Practices (NPP).
“Do Not Track”: We do not currently respond to browser “Do Not Track” signals.
7. Security
We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, or alteration. However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.
8. Children’s Privacy
Our Site and services are not intended for children under the age of 18. We do not knowingly collect PII from children under 18. If we become aware that we have collected PII from a child under 18 without verification of parental consent, we will take steps to remove that information from our servers.
9. Changes to This Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top. You are advised to review this Privacy Policy periodically for any changes.
10. Contact Us
If you have any questions about this Privacy Policy, our practices, or your dealings with the Site, please contact us:
Vital Life Physical Therapy
Email: info@vitallife-pt.com
Phone: (903) 241-1274
Mailing Address: 4140 Tryon Rd, Longview, TX 75605, USA